HDS on revenue and profit upswing

HDS on revenue and profit upswing

Hitachi Data Systems New Zealand has achieved growth in revenue and profit for the fiscal year ended 31 March.

Revenue for the local business grew 61 percent year on year to reach $4.62 million, while its after-tax profit rose 24 percent to $287,000.

ANZ channels executive Wendy Watkinson says the results were achieved on the back of demand in three key areas: unstructured data and media rich applications, virtualisation and storage consolidation, and cloud services.

Hitachi Data Systems has focused strongly on enabling its channel to capitalise on these opportunities, she says.

“The growth is coming from us being able to provide partners with a strong, go-to-market model.”

The vendor will maintain its strategy of selling only through a small partner base locally to minimise channel conflict, says Watkinson. Each partner targets a particular market segment – with platinum partner Revera focusing on the enterprise, Eagle on the mid-market and enterprises, Techtonics on archiving technologies, Softsource on small and medium-sized firms, and Acer on the education sector.

In July, the company appointed sales manager Paul Lewer to meet demand in the enterprise storage market. It also hired customer support engineers to provide on-site maintenance services, to assist platinum and silver partners.

Lewer was previously a storage and systems sales specialist at Sun Microsystems.

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