Symantec has broadened the specialisation-based partner programme it introduced in April, with three new specialisations bringing the total to nine, and a Master Specialisation category.
The security vendor says Asia Pacific partners who achieve specialisations by next April will have access to benefits including increased rebates, enablement resources, and recognition by Symantec and its customers.
The specialisations are a requirement for partners to gain Silver, Gold or Platinum level status under Symantec’s scheme.
The three new specialisations are data protection, high availability, and storage management. They join the others Symantec has added in the past six months, as well as an SMB segment specialisation.
The Master category will promote partners who have advanced consulting, technical, and service capabilities in a particular solution area, the company says. This specialisation falls under Symantec’s partner-led consulting services model, which it says offers partners increased scalability to meet customer requirements, reduces channel conflict, and provides an opportunity for greater license sales.
Asia Pacific and Japan SMB and channel vice president David Dzenciol says Symantec’s main aim is to allow partners to differentiate themselves by specialising in particular parts of Symantec’s broad technology portfolio.
He adds there may be additional specialisations resulting from future Symantec acquisitions or entry into new product or market segments.
Enterprise partner director Jeff Arndt says Symantec has contacted partners in the ANZ region to discuss the specialisation and training roadmap. If partners haven’t met requirements by next April, they can continue to sell Symantec’s offerings but benefits will be restricted to qualified partners.
In addition, the vendor has launched an incentive programme whereby resellers earn cash rewards for selling Symantec products, gaining technical accreditations, and registering and closing opportunities. The rewards are redeemed through a Symplus Visa prepaid debit card.