Menu
Yoobee retail brand starts with small stores

Yoobee retail brand starts with small stores

Renaissance will introduce the Yoobee colour scheme and brand to the New Plymouth Magnum Mac store this week, and plans to do the same at Student IT stores in the four main centres before Christmas.

The Yoobee brand has already replaced Magnum Mac’s brand online, and the company says the web presence was the easiest to change first.

Marketing director Warwick Grey says his company can “Yoobee-ise” smaller stores, but the Apple Premium Reseller stores, of which there are three Magnum Mac outlets listed on Apple’s website, are “harder to put Yoobee in there without compromising the [Apple] experience.”

Grey says it will need to work with Apple to introduce the new branding to these stores in the longer term, as Apple has tighter control over the look of these stores.

Renaissance will also provide new point of sale and "training in a box" packages for its retail outlets.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags renaissanceyoobee

Featured

Slideshows

Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
EDGE 2017 - Icebreaker Sessions round 2

EDGE 2017 - Icebreaker Sessions round 2

EDGE guests experience the value of networking at the second round of Icebreaker sessions.. Photos by Maria Stefina

EDGE 2017 - Icebreaker Sessions round 2
Show Comments