New Zealand Trade and Enterprise (NZTE) is leading the creation of a project it says will be innovative, mobile-centric and involve mass public participation to leverage attention during garnered by the Rugby World Cup (RWC) next year.
According to Request for Information documents, wants to position New Zealand as an innovation centre of excellence, as technologically savvy and business friendly.
“The service this RFI seeks is your proposal for a ground breaking idea, or project possibly
already underway, which has the potential to position New Zealand as world leaders in ICT
innovation. Your idea is one that with the financial backing and resources from NZTE will be up and running by mid 2011.
“The timing of this initiative to market is to allow respondents to leverage off the RWC activity. It is not however mandatory that the proposed initiatives are RWC-specific,” the documents say.
NZTE says the available budget for the winning respondent will be $200,000, not including potential sponsorship.
It says the initiative should contribute to changing how the world sees New Zealand and will measure success through participation numbers and media exposure.
According to the documents, the project specifications are broad “so as not to constrain the thinking and creative license from respondents”.
The audience for the initiative is said to include New Zealand residents, visitors, a global audience interested in New Zealand, local and regional bodies, government agencies, potential investors and domestic businesses.
The documents say project partners could be a consortium of stakeholders/providers or a standalone company. Selected partners will get public relations assistance, along with resources and financial help from NZTE.
Stakeholders in the project are NZTE, Tourism New Zealand, NZ Business and successful respondents and their partner companies.
The RFI closes on 13 December.