An increasingly technology-savvy population has created a more demanding base of business users, but this change can also allow companies to lower costs, says Gen-i.
Speaking at the recent Auckland leg of the nationwide Fwd_Live roadshow for corporate customers, the integrator’s mobile business manager Aaron McDonald said users wanted the same technology experience in the workplace that they got from devices used outside the business.
“Ten years ago the IT person was the only one who knew about technology because it was complex. Now the answer to a problem is a Google search away. That has created tension in the business, as users are using their own devices and want to use those in their environment.”
Another impact of this trend - which the company terms “technology populism” - is that consumers expect a better experience from using firms’ products and services.
“People have more understanding of technology and more choice of devices. There is tension from that, but also benefits for organisations,” says McDonald.“They can take out cost because many employees say they would pay for their own device if they can choose what they use. If the network is set up so people can use any device, the device doesn’t matter.”
Gen-i also expects crowd sourcing will strongly affect local corporates in the coming 18 months.
According to this trend, businesses can tap into digitally-connected pools of highly skilled staff that were previously difficult for local firms to find. They can also enlist customers’ help with the development and marketing of products services, McDonald says.
“Distributed co-creation means you can integrate users into how products and services are created and marketed. But this means you have to get it right the first time, because a bad experience will spread quickly.”
Gen-i also said companies should be aware of a growing trend toward remote work. It is said 30 percent of workers globally were tele working, and this was predicted to grow to 80 percent by 2020, said McDonald.