Menu
Renaissance plans targeted volume push

Renaissance plans targeted volume push

Renaissance says it will move back into volume brands where they complement the company’s strategy of enabling creative professionals.

Marketing director Warwick Grey says the company moved toward high-end, exclusive agencies in recent years, but now sees volume brands as a way to build profitability.

“We will look at low-cost brands where we can create volume in a competitive market,” says Grey. “Anything that complements the creative portfolio, you can expect us to move into that.”

He adds Renaissance can’t compete with rival distributor Ingram Micro “on sheer logistical reach”, but might select brands it can introduce and develop locally before other distributors are added, or offer particular parts of a vendor’s range.

The company has identified the audiovisual and digital markets as key target areas.

Renaissance is set to add Geneva - a line of high-end speakers – and will consider products including colour calibration kits and production workstations for 3D animation and modelling.

It also wants to support resellers targeting the home automation market, Grey says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags renaissance

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments