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Radware revamps partner strategy

Radware revamps partner strategy

Radware has refreshed its channel strategy with the introduction of Smart Choice partner program. The program provides added benefits and support to partners worldwide. It offers one distributor designation and three reseller designations, including: Affiliate Partners, Select Partners and Premier Partners. Benefits also include a new partner-only portal and a global partner locator, as well as periodic incentives, marketing support and advanced training for partner sales and technical staff. “By revamping our program, we are validating our commitment to our channel and their decision to making the “smart choice” in being a Radware partner. We have taken steps to ensure the recruitment of best-of-breed resellers who will be actively supported by locally-based channel management and dedicated support teams,” explained Orli Amir, Radware’s channel marketing director “Partners can significantly grow their businesses around the different solution competencies by offering, for example, compliance services within security reporting and discover new opportunities for the integration of application delivery solutions in the overall automation of data center processes with Radware virtual data center solutions,” he added. The program is being rolled out worldwide and additional details on benefits and designations are expected during 2011.


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