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New home, new opportunities for HP's Boshoff

New home, new opportunities for HP's Boshoff

Boshoff has been travelling around Auckland and Wellington, getting to know local customers and channel partners. Although he needs to do this to find new opportunities for HP here, he has already highlighted some areas of potential.

“There’s opportunity for us to do more. In South Africa, for example, we were one of the first countries in the greater European and African region to partner with telcos, which became a complementary channel for us. I’d like to explore that here and finding other new partnerships to broaden what we do today.

“Also, South Africa was the first HP company this year to open an HP experience store. Lifting the customer and partner experience is something I’d like to focus on. The most important thing is to ensure customers have the best experience, whether it’s retail, or when they phone us in the call centre.”

HP recently opened a customer experience store in Auckland in conjunction with Microsoft. Boshoff says there is even greater potential for this concept to work well in New Zealand than in South Africa.

“Customers here are appreciative of quality and very discerning. They take a lot of time deciding to buy the right equipment. That works very well for HP and we have higher market share here than in South Africa.”

Boshoff says his experience in technical and sales positions has laid a foundation for his present role, and being an IT manager in the past means he is more in tune with customer needs.

“In systems engineering you learn a logical thought process and that’s stood me in good stead for everything after that. In my time as IT manager I implemented manufacturing control and ERP systems and process control systems. When I meet customers today I find it easy to understand that and what their requirements are.”

Boshoff and his partner have been making the most of their move to New Zealand by capitalising on the outdoor lifestyle.

“I’m very much into anything that happens outdoors - I’m into mountain biking, cycling and motorcycling. My partner is an avid runner and paddler and has now convinced me to get a surf ski.

“The problem is finding time to do these things and to explore the beautiful countryside. There’s so much choice here that it seems silly any of us has to work.”

He has had to implement a strict routine to make sure he gets a balance between work and leisure.

“I try to be quite rigid with my diary because it’s very easy to be dragged into email and detail. I try to make sure three days are dedicated to partners and customers. I also spend as much time as I can with retailers and partners and distributors so that we are going in the right direction.”

Boshoff has been travelling around Auckland and Wellington, getting to know local customers and channel partners. Although he needs to do this to find new opportunities for HP here, he has already highlighted some areas of potential.

“There’s opportunity for us to do more. In South Africa, for example, we were one of the first countries in the greater European and African region to partner with telcos, which became a complementary channel for us. I’d like to explore that here and finding other new partnerships to broaden what we do today.

“Also, South Africa was the first HP company this year to open an HP experience store. Lifting the customer and partner experience is something I’d like to focus on. The most important thing is to ensure customers have the best experience, whether it’s retail, or when they phone us in the call centre.”

HP recently opened a customer experience store in Auckland in conjunction with Microsoft. Boshoff says there is even greater potential for this concept to work well in New Zealand than in South Africa.

“Customers here are appreciative of quality and very discerning. They take a lot of time deciding to buy the right equipment. That works very well for HP and we have higher market share here than in South Africa.”

Boshoff says his experience in technical and sales positions has laid a foundation for his present role, and being an IT manager in the past means he is more in tune with customer needs.

“In systems engineering you learn a logical thought process and that’s stood me in good stead for everything after that. In my time as IT manager I implemented manufacturing control and ERP systems and process control systems. When I meet customers today I find it easy to understand that and what their requirements are.”

Boshoff and his partner have been making the most of their move to New Zealand by capitalising on the outdoor lifestyle.

“I’m very much into anything that happens outdoors - I’m into mountain biking, cycling and motorcycling. My partner is an avid runner and paddler and has now convinced me to get a surf ski.

“The problem is finding time to do these things and to explore the beautiful countryside. There’s so much choice here that it seems silly any of us has to work.”

He has had to implement a strict routine to make sure he gets a balance between work and leisure.

“I try to be quite rigid with my diary because it’s very easy to be dragged into email and detail. I try to make sure three days are dedicated to partners and customers. I also spend as much time as I can with retailers and partners and distributors so that we are going in the right direction.”


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Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
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