Technology support service provider Need a Nerd has entered into agreements with Warehouse Stationery and several other companies over the last few months, rounding off a period of marked sales and franchise growth.
Need a Nerd now provides Warehouse Stationery with set-up, training and support of computer hardware, networks and televisions, as well as free reviews of business technology. It has also partnered with Digital Mobile, TelstraClear and PB Technologies. A fourth agreement with online accounting firm MYOB will come into effect in January.
The agreements coincide with a doubling in sales since late 2009, according to Need a Nerd general manager and director Adam Dunkerley. The company has also seen an increase from three to ten franchisees, with the number of technicians employed rising from a dozen to 35.
Dunkerley attributes this growth to Need a Nerd’s business model, especially in treating its franchisees as “business development managers.”
“To achieve growth a business needs to position itself effectively, develop growth initiatives, implement the initiatives, then measure what works and what doesn’t and continually evolve,” Dunkerley says.
Need A Nerd’s model “focuses the business owner on working on their business, not in it, and provides the systems and coaching to achieve this growth,” Dunkerley says.
The company has seen a shift in its client base from 75 percent residential and 25 percent corporate to a 65 percent-35 percent residential-corporate split.
“This is as a combined result of new strategic partners referring business customers and our franchisees prospecting for new small- to medium-business customers,” Dunkerley says.
In addition to the Warehouse Stationery agreement, Need a Nerd now provides set-up, training and ongoing support of smartphones and broadband internet for voice and data company TelstraClear.
Similarly, it provides set-up, training and ongoing support for computers, TVs, networks and printers for PB Technologies and its partnership with Digital Mobile provides “business customers turn key communications solutions as part of their strategy to lift their Net Promoter Score which measures their direct customer feedback,” Dunkerley says.
For MYOB, Need a Neerd will be “supporting their customers’ non-MYOB related technology faults, setting up computer hardware/networks to run MYOB and assisting MYOB users to upgrade their IT hardware requirements forthe new .NET application due to be released in 2011.”
Need a Nerd started in Hawke’s Bay in 2004. In 2009 the company entered into an agreement to provide set-up, training and ongoing support for Dick Smith, which it continues to do to this day.