Menu
Dell aims for simplicity, colour

Dell aims for simplicity, colour

Dell is on a drive to simplify and personalise its product range, as products announced at the recent Consumer Electronics Show in the US make their way downunder.

The vendor is set to release new offerings in its Inspiron and Alienware PC ranges in New Zealand, and local carriers are testing the Venue Pro smartphone and the Streak tablet in five and seven-inch form factors.

The Streak five-inch tablet is already offered in Australia.

Dell’s trans-Tasman senior merchandising manager Stuart Buxton says consumers are facing a fragmented and confusing hardware market. This means Dell is focusing on maintaining a broad but simple product range, with an emphasis on colour and design.

“Historically we made grey boxes. Now we’re more personalised,” says Buxton.

Dell’s strategy is to personalise products rather than offer customised specifications, which intimidated consumers, Buxton claims. He adds it now uses more consumer reviews to tell potential buyers about its products, rather than posting a large amount of its own product information.

“We want to tell a simple story. We’ll continue to have this broad product offering but keep it as simple as possible.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Dell

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments