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Distribution Central plans NZ expansion

Distribution Central plans NZ expansion

Distribution Central has big plans for New Zealand and business is already tracking well, with “the best months yet to come”, says sales and marketing director Nick Verykios.

“Even though we hear about the doom and gloom, we just keep growing,” says Verykios, who admits the IT industry, as a whole, “is probably not growing”. For him, it’s the fact that the company is “involved in technology that is at the forefront of the IT cycle” that makes it succeed. ‘

Verykios has recently travelled to New Zealand to meet with resellers and, among other things, discuss growth strategies for this year.

According to the sales and marketing director, the company is currently tracking at 41% growth for this year, far exceeding earlier forecasts.

For Verykios, this growth has multiple causes, with a “new interest in security” being one of the main ones. “Attacks are now serious, not just a nuisance and this is leading companies to invest in security. It has now hit the office of the CEO. It’s about business continuity.”

The growth in areas such as wireless and storage is also responsible for the company’s healthy state.

“We’ve been in New Zealand for four years. This year, we’ve already done 4.5 million with the best months still ahead of us. We’ve tripled our staff and opened a new warehouse in Auckland. We’ve also increased the logistic support in Australia to support New Zealand,” added Verykios.

The manager further added that the company is in talks with resellers that can take Distribution Central to new markets, as well as supporting New Zealand resellers wanting to expand in Australia.


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