Silver Peak comes to New Zealand

Silver Peak comes to New Zealand

Silver Peak Systems, a US-based provider of wide area network (WAN) optimisation products, has established a foothold in New Zealand as part of its expansion in the Asia-Pacific market.

The company finalised partnerships with value-add distributor Observatory Crest, and Asnet, a Wellington-based reseller and provider of security and networking infrastructure.

Silver Peak settled both deals in the first half of February, according to Wayne Neich, the company’s recently-appointed manager for Australia and New Zealand.

The partnerships came to light when Silver Peak announced the opening of offices in Sydney and Melbourne, where it will base sales, support and marketing initiatives on both sides of the Tasman.

Neich, who set up the Australia/New Zealand business of his former employer, networking vendor Blue Coat, says Silver Peak uses a two-tier, value-add and distributor channel model.

“We took a lot into consideration as to who we appointed,” Neich says.

“The key factors for me in selecting Observatory Crest were they have a very successful business in the New Zealand datacentre and networking market place, they have got focused, highly-skilled sales and engineering people [and] their ability to invest in demonstration equipment and training to support the channel.”

Neich says the distributor’s presence in the Australian market was a benefit, and its existing relationship with Asnet helped to appoint that reseller.

Silver Peak is already looking to expand its nascent New Zealand channel by attracting other networking based resellers and storage integrators, including customers that have used Juniper, Riverbed or Blue Coat products, Neich says.

The company is holding “awareness sessions” – thirty-minute product demonstrations – in the week of March 14 for potential partners in Wellington and Auckland.

Follow Us

Join the newsletter!

Error: Please check your email address.



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments