Connector Systems is shifting into a new phase of growth as it looks to hire more staff to support an increase in sales, while placing a greater emphasis on partner training programmes following a nine-month brand expansion.
“Our next phase is to focus on training and certification,” says Mark Dasent, Connector Systems’ general manager for networking and wireless products. “This is a busy time for us.”
Last year saw an expansion in its brand portfolio, as the company positioned itself to be the “place to go” for wireless products. Toward that end, it purchased enterprise wireless LAN value-add distributor Kalooma Technologies in November. Now the company is focusing on customer support and training across all of its WLAN, cabling and security brands.
Connector certified 40 new Ruckus WiSEGuys during the last quarter of 2010 and another 10 after it relaunched the programme this year, holding a training session in the middle of March, Dasent says.
WiSEGuy certification is one of the prerequisites for joining the partner programme, which includes the Big Dog and Top Dog tiers. Dasent says the company has 20 Big Dog partners, but is looking to recruit more in the hospitality, SME and healthcare sectors.
The company has also conducted training courses in support of Aerohive WLAN products — one of five brands that came to Connector in the Kalooma deal.
It held two Aerohive WLAN Training courses with David Coleman, the vendor’s global training manager, to help partners qualify for configuration and maintenance of Aerohive Wireless Networks.
Dasent says the company is looking to offer more training and certification this year, including customised sessions for partners at its headquarters, and attendance at education events, such as Itex and the Tertiary IT conference.
“This year is about adding value,” he says.
Meanwhile, the company’s staff has grown and will continue to expand in the coming months. Connector took on four Kalooma employees in that deal, and has hired a new product manager, Richard Greasly, to manage Allied Telesis cabling products.
As well, Rhys Taylor was hired to grow its reseller business with a focus on SonicWALL partners, but also working across other brands including Motorala and Brocade.
The company is currently recruiting a business development manager to be based in Wellington and a pre-sales technical consultant for Auckland.