Resellers have options as UC market evolves

Resellers have options as UC market evolves

The shape of the unified communications landscape is changing locally and resellers can benefit from the opportunities they will be presented with, says Audrey William, Frost & Sullivan’s research director for ICT Practice in Australia and New Zealand.

According to William, collaboration is today’s buzzword and a growth in mobile devices, as well as video-conferencing, will benefit the channel.

Video-conferencing “used to be a small percentage of the UC market”, says William, but it is experiencing growth now, mainly due to a decrease in price.

William also predicts new opportunities for the channel to “develop tailored solutions in healthcare, logistics, manufacturing, and so on”, through the uptake of video and mobile devices. The rise of social media at an enterprise level, another one of William’s predictions for the UC market in 2011, will be particularly strong in the contact centre segment. She says companies are starting to use applications to monitor social media activity and find out, for example, what customers are saying about them through these channels. Vendors also have an opportunity to develop tailored solutions in this area.

“Channels will need to re-invent themselves,” she adds. “It is no longer just about selling voice or video, but taking note of the various applications and devices today that will add value to the enterprise – tablets, social media applications, mobility and so on.”

Mobility will be a key component of the UC market. William states that “enterprise mobility will drive huge opportunities for vendors and service providers”.

According to the research director, the cloud “is not necessarily a threat to the channel”. She says customers “still want a middle-party managing everything. The channel still plays a very important part and the cloud gives resellers an ongoing revenue stream”.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags UCFrost & Sullivan

Brand Post

How to become the best IT MSP

This article provides guidance for managed service providers (MSPs) that want to grow their business. It is also useful for any IT service provider looking to move from the break-fix model to managed IT services.



Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments