Menu
Schneider Electric acquisition widened product scope: APC

Schneider Electric acquisition widened product scope: APC

Power management vendor expanded its scope beyond UPS products following absorption into Schneider Electric

The APC business has moved firmly along following the acquisition by Schneider Electric, according to Pacific vice-president, Paul Tyrer.

With more than half a decade passing since the acquisition, Tyrer said the former APC organisation has a clearer role within the Schneider Electric family that before.

“We have all of these different technologies that we bring to market which relate to buildings and physical infrastructure,” he said.

“We’ve taken on those technologies as they relate to IT and are being added to datacentres.”

In recent months, Tyrer said APC has been sizing up opportunities for the channel to bring wider Schneider Electric technologies to market that would historically not go through the channel.

“We’re now providing access to those through resellers,” he said.

Tyrer recognises that there is a big shift in the IT market towards the Cloud with hosting environments, and said Schneider Electric is well positioned to capitalise on the opportunities.

“If we were a small UPS company as we were five or six years ago outside of Schneider Electric, I wonder how we would be doing now if we weren’t a part of the wider Schneider Electric network with everything else we can bring to play,” he said.

Tyrer adds that the company invests a lot into R&D, so further announcements can be expected at the back end of this year, particularly in terms of the vendor’s single and three phase UPS products.

Wider scope

When it comes to Schneider Electric’s channel strategy, Tyrer said there are more channel players participating and supporting non-traditional APC products, such as software and mechanical products.

“We’re seeing new areas of business come to us as we open up product portfolios to markets they have not had access to before,” he said.

Historically, APC has had exclusive distribution with a single partner in Australia, but following the acquisition by Schneider Electric, that is no longer exclusive and has been opened up to new partners.

Whilst APC's long standing distribution partners in Australia remain, the acquisition by Schneider Electric opened up further opportunities in new markets through a more diverse partner community.

“It is generating more access to us for a wider base of specialists in various IT environments,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Schneider Electricapcups

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments