Menu
2012: The year of channel consolidation

2012: The year of channel consolidation

2012 won't be a year of huge growth, but it won't be a bad year either, says Datastor managing director Dave Rosenberg

"Nothing’s ever bad, I think that’s a negative way of looking at things," replies Datastor managing director Dave Rosenberg when asked whether he thinks 2012 will be a good or a bad year for the IT industry.

"Look, I think there’s going to be challenges for the New Zealand economy—we’ve had a pretty tough year in terms of natural disasters and all of the government [activity] in the middle of that which is taking its time to come on stream. I don’t think it’s going to be a year of huge growth—it’ll certainly have its challenges, but I don’t think it’ll be a bad year. Certainly in our business we’ve had a couple of very good years of growth but I don’t necessarily see that growth continuing at the rate it has been."

Rosenberg says he expects "a lot of change in the industry" in the year ahead but it will be evolutionary rather than revolutionary.

"Virtualisation has been a big growth area and there will be a lot of consolidation. One of the things we are seeing is a very high uptake of cloud in New Zealand and I think there are a couple of reasons for that. The natural disaster down south with the earthquake certainly has caused a lot of people to re-evaluate through force and look at where their datacentre sits. But also our topography, geography the way our cities are spread it’s an ideal market for cloud, and new Zealand tends to be an early adopter."

But Rosenberg says the cloud will not revolutionise the industry any more than application service providers (ASP) did.

"Cloud’s nothing new. People suggest that cloud’s going to change the industry ... my belief is that there’s still going to be a need for local infrastructure, there’s certainly still going to be a need for private cloud. What we are seeing is a number of the service providers offering a much wider level of service around cloud providing and that creates opportunities in itself. I don’t see doom and gloom and I don’t see that it's going to change the channel or the purchase model."

What Rosenberg does see happening this year is more consolidation, among resellers as well as vendors and distributors. In the distributor segment, Rosenberg says those resellers which are too small to enjoy economies of scale but have yet to establish themselves in a market niche will be the most vulnerable.

"The mid tier distributors are struggling and will continue to struggle next year," he says.

One of the perennial challenges facing the IT industry that has recently reared its head again is the issue of staff retention. "Unfortunately the skilled labour force are migrating overseas," says Rosenberg.

Another potential problem area in 2012, although for the IT industry it is an also a big opportunity, is the bring your own technology trend.

"You have to provide wi-fi," says Rosenberg. "My prediction is that the whole area [of bring your own technology] will become bigger. People will start bringing their notebooks into the office if they are not already."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Wi-FidatacentreDatastorDave Rosenberg

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments