Menu
Kiwi businesses to grow in 2012 - MYOB

Kiwi businesses to grow in 2012 - MYOB

Growth in new markets and customer satisfaction top priorities for kiwi businesses, says MYOB

The latest MYOB Business Monitor shows that New Zealand businesses will primarily focus on customer satisfaction and growth in new markets during 2012.

The survey to 1000 business owners around New Zealand reveals kiwi businesses' top priorities for the year, which also include sales and an increase on online marketing and advertising.

“The most popular strategy for businesses in 2012 is customer retention,” says MYOB general manager Julian Smith. “This speaks volumes about the way business owners are structuring their business, and gearing them to be more service focused and proactive in keeping their existing customer base," he adds.

According to Smith, the recession led businesses to become aware of how hard won every customer was. “This new focus will actually make us more responsive and more competitive as an economy.”

The list of top 10 priorities for New Zealand businesses in 2012, as found by the MYOB Business Monitor, is as follows:

1. Focus on customer retention strategies – 35%

2. Increasing business activity in new markets – 33%

3. Focus on customer acquisition strategies – 31%

4. Increasing the number of products or services offered by the business – 27%

5. Sales of products / services offline – 27%

6. Sale of products / services online – 25%

7. Increasing spending on online marketing & advertising – 23%

8= More sales promotions – 22%

8= More investment in IT systems & processes – 22%

10. Increasing salaries & wages – 20%

Smith says, however, that business growth is unlikely to be reflected in the labour market this year. “Only one in nine (11%) business owners intend to increase the number of full-time staff, with 66% indicating this aspect of their business would stay the same. Only one in six (17%) said they would increase part-time staff. However, 20% of business owners are intending to increase the amount they pay their staff.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags MYOBbusiness growth2012 predictionsjulian smithbusiness monitor

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments