Menu
Trend Micro changes partner programme to focus on the cloud

Trend Micro changes partner programme to focus on the cloud

Affinity channel programme gets new tier

Trend Micro has announced changes to its Affinity Partner Programme in the ANZ region to put a stronger focus on the cloud computing side of the business.

A new premium membership level, Affinity.CLOUD, has been introduced and will help Trend Micro partners grow their existing cloud business. It will offer incentives to new customer acquisition and greater rebates for business growth, along with larger marketing development funds.

The programme also includes two other levels: AffinityONE and Affinity Partners, which offer a range of incentives and support.

According to David Higgins, the company's director of Business Development and Channels for the ANZ region, the programme reflects feedback Trend Micro has received from channel partners.

“The 2012 partner programme finetunes the partner benefits and adds improvements requested by Affinity members, particularly around simpler dealer registration,” he says.

“The key difference is the new Affinity.CLOUD tier. We’ll be looking for partners with a national presence, who understand the migration to the cloud and have an existing cloud business, and want to build their business with our proven cloud security,” adds Higgins.

“The channel has a major role to play in driving the growth of cloud computing. Trend Micro has the most advanced cloud security offerings in the market and is the ideal partner for distributors and resellers aiming to build their cloud business,” says Dave Patnaik, managing director of Trend Micro ANZ.

“Our early R&D investment in cloud security is now bearing fruit, with Trend Micro ranked first in data server security, and our corporate goal is to be the number one vendor in cloud security. Furthermore, 2011 was a fantastic year for Trend Micro in Australia, with YoY growth of 21.6% in 1H 2011, well above the industry average. We are now ranked among the top two security vendors in the Australian software security market in revenue terms in 1H 2011,” adds Patnaik.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags trend microchannel

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments