Menu
Trend Micro changes partner programme to focus on the cloud

Trend Micro changes partner programme to focus on the cloud

Affinity channel programme gets new tier

Trend Micro has announced changes to its Affinity Partner Programme in the ANZ region to put a stronger focus on the cloud computing side of the business.

A new premium membership level, Affinity.CLOUD, has been introduced and will help Trend Micro partners grow their existing cloud business. It will offer incentives to new customer acquisition and greater rebates for business growth, along with larger marketing development funds.

The programme also includes two other levels: AffinityONE and Affinity Partners, which offer a range of incentives and support.

According to David Higgins, the company's director of Business Development and Channels for the ANZ region, the programme reflects feedback Trend Micro has received from channel partners.

“The 2012 partner programme finetunes the partner benefits and adds improvements requested by Affinity members, particularly around simpler dealer registration,” he says.

“The key difference is the new Affinity.CLOUD tier. We’ll be looking for partners with a national presence, who understand the migration to the cloud and have an existing cloud business, and want to build their business with our proven cloud security,” adds Higgins.

“The channel has a major role to play in driving the growth of cloud computing. Trend Micro has the most advanced cloud security offerings in the market and is the ideal partner for distributors and resellers aiming to build their cloud business,” says Dave Patnaik, managing director of Trend Micro ANZ.

“Our early R&D investment in cloud security is now bearing fruit, with Trend Micro ranked first in data server security, and our corporate goal is to be the number one vendor in cloud security. Furthermore, 2011 was a fantastic year for Trend Micro in Australia, with YoY growth of 21.6% in 1H 2011, well above the industry average. We are now ranked among the top two security vendors in the Australian software security market in revenue terms in 1H 2011,” adds Patnaik.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Cloudresellerstrend microchannel

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments