Menu
Laser goes with Synnex

Laser goes with Synnex

Vendor adds distributor in New Zealand

Laser Corporation has appointed Synnex to distribute its entire product portfolio in New Zealand, in addition to Ingram Micro which was already distributing the vendor's products here.

Laser, which is this year celebrating its 25th anniversary, is plotting a growth strategy in the country, of which this new appointment is part.

“Laser has steadily progressed in New Zealand creating the need for a distributor that can deliver our product range nationally to retailers and resellers. Laser is aligned with the way Synnex conducts its business – we are happy to be able to further our partnership and confident that Synnex will continue to deliver quality service to Laser customers," says Tyler Smith, Laser New Zealand's country manager.

Synnex' NZ country manager Richard Harri belives the partnership between the two companies will "result in good synergy".

"Laser is a leading challenger brand providing a value alternative to the premium brands, making them popular with our national retail customers," he says. "We look forward to helping Laser meet and maintain demand while providing a stable platform for continued growth within the New Zealand market."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags SynnexIngram Microrichard harrilaser technology

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments