Datastor has today begun a rebranding campaign under its new name, Westcon Group NZ Ltd, following the company's acquisition in October 2009. The company has ceased trading operations as Datastor NZ and, from today onwards, will operate solely under the Westcon name. In a statement released today, the distributor says this is "an exciting change and will enable Datastor to leverage the reputation and support of its international counterparts, while keeping its local focus". With the name change, Datastor says it is now positioned to "use the global reach at a local level". With the rebranding comes a more extensive solution portfolio, the company says. "Our major goal of our rebranding effort and our business moving forward is to become an even stronger distribution partner for our vendors and for our resellers through our vendor and reseller first programmes," reads the statement.