Adobe will make a major change to its distribution model in the next few weeks with the introduction of its Creative Cloud.
There are three parts to it, says Michael Stoddart, Australasian product marketing manager. Firstly, registrants will be able to download all software when they want it. That means modules of a suite, if desired.
The second part is assistance in helping customers publish services on their web sites. This will be delivered online through Business Catalyst, an Australian company purchased by Adobe, helping customers customise their sites through services such as online marketing, checkout processes and credit card payments.
Third will be a “general community” where users can find support.
“We’ve yet to announce the final details but it should be a matter of weeks,” Stoddart says.
“Customers will be able to go direct or through the channel. We’re a channel-focused business. We don’t compete on price with our channel.”
Creative Cloud will be launched in New Zealand and Australia at the same time as in other parts of the world.
“New Zealand is a first-class market for us,” Stoddart says.
Creative Cloud will allow customers to make incremental upgrades rather than face a major release every two years,” he says.
“This will be a very attractive offer. It also means capex will move to opex.
“This is going to be a game changer for Adobe. It brings software to the market in a new way.”
The launch of Creative Cloud will be around the same time as the next release of Creative Suite, he says.
Stoddart says there are likely to be “half a dozen” tablet applications. “Creative may move from the desktop to tablets.”
