Mobility is permanent, says Dale Campbell

Mobility is permanent, says Dale Campbell

A career path to hospitality happily diverts to IT for Simms business manager

Dale Campbell’s role as business manager at Simms International (soon to be rebranded as Expressonline), for the Motion Computing product portfolio allows an insider’s perspective on how much mobile devices are shaping different industries in the country.

She says she continues to see increased interest in ruggedised mobility devices, especially in certain industry verticals such as health, field workers and the utilities space.

“It’s more corporate and enterprise based, not consumer,” she says.

Campbell says demand is definitely growing and, as such, the distributor is on the lookout for new resellers to handle the uptake. “We also talk to a lot of potential software partners about specific software for certain verticals,” she adds.

Campbell, who holds a degree in tourism and international business, thought she was going to end up working in the hospitality industry when she graduated from school.

However, after helping a friend of a friend with their new startup venture straight out university, her career took a surprising early turn.

She ended up working with VST, the storage specialist distributor, for 12 years.

“I left at the end of 2009, and while enjoying a summer break with the kids, one of my previous resellers sent me an article about a new distribution company starting up in New Zealand, headed by Paul Johnston. I made contact with Paul and in February 2010 started working with Simms,” she recalls.

The move into IT may have been close to accidental but staying on was a definite conscious choice. “I like the fact that things [in IT] are always changing. New technology, people requiring new solutions… I enjoy the people and relationships I have developed over the years.”

On any given day, you will find Campbell establishing and strengthening those relationships with a range of different people in the industry, from vendors to resellers to end users. “I love the dynamics of my job, there is so much variation, from product management to discussing workflow solutions with end customers. I also enjoy the people at Simms, we have a great team here and have a fun environment in the office,” she says.

Campbell believes business confidence is on the rise and, even though it has been tough for a lot of companies, she feels “fortunate that sales of Motion products have been growing rapidly throughout this time”.

If it weren't for IT, Campbell would be focused on a very different sort of sideline: massage therapy. In addition to her massage therapist qualification, Campbell is currently studying an alternative technique called Ortho-Bionomy.

“If I was not in technology I would probably have started up my own clinic,” she says.

Campbell serves as club captain for a local badminton club, does Pilates, and finds ways to spend time with her six- and seven-year-old children. “I guess, thinking about it, I make sure I have enough activities to do outside of work hours.”

The secret to her success in the industry, she says, is “listening to what the customer really needs and doing what I can to help provide the solution, whether I can do this by myself or bring in the resources to help”. Also, having a strong knowledge of the product she is representing is crucial to continuing to grow.


Where do you live now and where did you grow up and have lived before?

I am living back in Oratia on the family orchard where I was bought up. I love being so close to nature, but not too far away from the city. We used to spend a lot of time as kids out in the bush making huts. It is great that my own kids are now able to do the same.

What are you currently reading?

I am currently reading The Recipe for Living Without Diseaseby Aajonus Vonderplanitz . It challenges your thinking around how your body processes cooked foods as opposed to raw.

Who is your mentor? Or someone you admire professionally?

I am really enjoying working with Paul Johnston, managing director for Simms New Zealand. I admire his ethics and values and I know there is a lot I can learn from him.

What's your advice to someone thinking of working in IT?

Don’t turn away anyone looking for help. Opportunities can arise from interesting places.

Do you have any favourite sports besides badminton?

I like all racquet sports.

What's your favourite gadget?

My Sky or Control 4 (our home automation system)

And your favourite website?

For Work – / For Personal –

What's your drink of choice?

I change my mind so often about drinks. A Canadian Club and dry is always a safe choice.

What do you think has been the single most important advance in technology?

Since I have been in the industry I would say mobility devices. Smaller, lighter, and more portable devices have been changing the way businesses operate and have increased productivity.

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