Accredo expands in Australia

Accredo expands in Australia

Company wants to build a network of Australian resellers similar to the one in New Zealand

Business management software provider Accredo has opened an Australian head office in Melbourne to further expand its business operations across the Tasman.

The company has also announced the appointment of Ian Crates as CEO of the Australian business.

Accredo already works with about 20 Australian customers who currently use the software and says it's time to build on those relationships and further engage with the Australian market.

“We believe now is the right time to build our Australian presence further," says Crates. "There is a strong demand from companies who have outgrown their legacy accounting system and are looking for software that not only provides robust financials but also offers a broad business management platform. By establishing our first dedicated Australian office we are signaling our firm commitment to the Melbourne and wider Australian market,” says Crates.

He says Accredo will use a network of channel partners to bring on new customers in Australia, using a model similar to the one that the company uses in the New Zealand market, where Accredo has over 80 resellers.

“Accredo’s resellers are very loyal to the company, because Accredo is very responsive to their needs and the needs of its customers,” says Crates. “The company has dedicated itself to the small-to-medium enterprise space and has built up a large stable of customers many of whom have been using the software continuously for over 10 years.”

The company is currently looking for resellers throughout Victoria. “We make it as easy as possible for resellers to sign up to Accredo. We don’t set minimum sales targets, and the application costs are minimal. We provide full training and support and once that is completed, resellers are ready to go,” he adds.

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