Allied Telesis eyes NZ for growth

Allied Telesis eyes NZ for growth

Company sees itself as 'more approachable' than bigger networking vendors

Allied Telesis sees 2012 as the year to invest big in the New Zealand market and the company is wasting no time, having recently made three appointments to cover business across the country.

Former Renaissance BDM Roger Bennett is now Allied Telesis’ BDM for the Northern Region (based in Auckland, while Wellington-based Steve Rose is the new BDM for the central region. Kamlesh Mani, who used to work at Connector Systems, is now the BDM for the Southern Region, based in Christchurch, where Allied Telesis has an R&D facility.

“Their role is to look after the channel, approach end user business and pull it through the channel. We are making a commitment to the channel with these hires,” says Paul Batchelor, the vendor’s regional director for ANZ.

According to Batchelor, the company has “50 or so significant resellers” in New Zealand and the plan is to increase that number. “Anyone in the networking space should contact us,” he says.

Batchelor says the company occupies a strong place in the New Zealand market and that being “more approachable” than bigger vendors is one key differentiator. The other, he says, is support. “We have 24 support engineers that they [resellers and end users] can call if needed.”

Allied Telesis, which is distributed in New Zealand by Connector Systems, recently appointed Network Technologies as its second distributor. The company is also planning to roll out its partner programme in New Zealand in Q3 of 2012.

“We will also be providing services to resellers through engineers. We are promoting that a lot more now,” adds Batchelor.

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