Sophos has announced the launch of a new partner programme that integrates the company's past programmes and integrates aspects of Astaro's one.
All partners can offer Sophos' entire line of products. The programme also includes technical and sales training, including three new certification courses. A new partner portal also offers a new quote and deal registration feature as well as access to customer relationship information.
The company says the programme is designed to accommodate different business models with partnership tracks for resellers and solution providers. Partners can select the partnership track that best fits their individual business goals and needs. The solution provider track benefits partners looking to offer additional services, a strategic focus for Sophos in the coming year. Each track allows partners to participate at a specific partnership level, determined by their level of involvement in the partner programme and participation in training programmes.
“We are focused one hundred percent on partners; they are the life blood of our organisation so it is crucial for us to continue making significant investments in our channel,” says Mike McGuinness, senior vice president of worldwide sales and field operations at Sophos. “We are very excited about this programme, which we feel will generate tremendous success for our growing global partner base.”