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Rookie no more

Rookie no more

ViFX gears up for growth

IBM’s Rookie of the Year in 2009 is not so rookie anymore. ViFX is gearing up to celebrate its fifth birthday and, since winning the award, the company has grown from 10-12 staff to the current 33. Derek Leitch, director and co-founder, says that the plan is to continue to expand and reach 40 staff members by the end of the year.

The company was started in 2007 by Leitch, along with Geoff Olliff and Neill Cresswell, as a VMware specialist services business. It has since evolved to do quite a bit more than that and ViFX is now an “infrastructure solutions and cloud transformation services organisation”, as described by Leitch.

“The core practices or competency pillars within our organisation are now advanced virtualisation, storage solutions, data protection, cloud transformation, cloud services (IaaS), managed operations, end-user-computing and service management,” adds Leitch.

The majority of ViFX’s work is still in its core service lines of advanced-virtualisation and enterprise storage solutions. “Our newer lines of service - service management (via the acquisition of Delta Software earlier this year) and end-user-computing - are developing well,” says Leitch.

Leitch says that being an IBM partner is a vital part of ViFX. He says both companies have put “considerable effort into developing and maturing [the] relationship”. “For our industry, which typically glosses-up transactional trading relationships, I would say that the IBM-ViFX relationship has real depth and maturity,” he says.

The company has also participated in IBM’s worldwide Beacon Awards where, according to Leitch, it “did well”. “I highly recommend that IBM Partners get involved in IBM’s award programmes and initiatives,” he adds.

In addition to the IBM award, ViFX has also received VMware’s Cloud Management Partner 2012 (ANZ) award, and featured in the Deloitte Fast 50 2011 (where it was placed 22 in New Zealand, fastest growing), and the Deloitte Fast 500 2011 (Asia Pacific) ranking.

Leitch says he expects business to continue to grow. ViFX’s core customer base is mostly made up of large enterprise customers along with central and local government organisations, as well as some tertiary education customers. “Our customers are typically large-enterprise customers with critical and often complex infrastructure, customers demanding the most out of their virtualised-infrastructure and core assets and/or customers who understand, want and are aggressively driving toward a cloud-modelled future state,” he says.


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