Menu
Windows 8 tablets could upset the Apple cart: Dell

Windows 8 tablets could upset the Apple cart: Dell

Dell is cautiously rubbing its hands with anticipation over the impending launch of Windows 8 in October 2012

Dell is cautiously rubbing its hands with anticipation over the impending launch of Windows 8 in October 2012, claiming the touch orientated operating system could offer a real alternative to Apple iOS in the tablet space.

Speaking at the vendor's quarterly briefing in Sydney, Dell Asia Pacific and Japan president, Amit Midha, said Windows 8's touch capability, and integration with other Microsoft offerings, would offer enterprise customers "an alternative to iOS."

Enterprise Buyer's Guide to Tablets

"We have a long term strategy for Windows 8 and we think it is good news to offer a tablet that offers security and integration," he told analysts and press.

Read: Dell, HP say Windows 8 is trashing PC sales

In depth: Can Microsoft's Surface challenge the iPad?

He added that the vendor was planning to offer two Windows 8 powered tablets and OS migration services to enterprises.

Dell Australia and New Zealand managing director, Joe Kremer, confirmed that the vendor is picking up consulting work in the A/NZ enterprise space as companies decide between migrating to Windows 8 or continuing to run Windows 7 while deploying a Windows 8 extension for tablets.

He echoed Midha's sentiments about tablets and pointed to integration issues with non-Windows tablets.

"If you are using a product that needs Citrix to be loaded on top and then needs Windows to be loaded you might have questions about productivity," he said. According to Kremer, there was a "lot of opportunity" for someone to emerge in the tablet or mobility space with a product that makes people productive as opposed to designing something that might be "more of a consumer product."

"With Windows 8 coming out it has the possibility of changing things," he said. "It is designed to allow simplicity of touch interface but it also allows security and native exchange."

However, Kremer would not be drawn on if Dell was banking on Windows 8 tablet demand to offset its flat PC business.

"We'll see. I think the war is far from over," he said.

"We found PCs to be quite a competitive market in A/NZ this quarter. We are flat to slightly up in revenue share and flat to slightly down in unit share."

Apple Australia was contacted by Computerworld Australia but declined to comment.

Follow Hamish Barwick on Twitter: @HamishBarwick Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags international news

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments