Menu
Axis Communications sets up shop in New Zealand

Axis Communications sets up shop in New Zealand

IP camera maker sees more growth coming, with opportunities for resellers

IP security camera maker Axis Communications says that the conversion from analogue to digital cameras will continue to occur in New Zealand.

The company has prepared for this with its first appointment of a local representative, working out of an office in Wellington. The Wellington location is one of two new offices the company opened in the region, in anticipation of demand on both sides of the Tasman.

“Most of the market today is still dominated by analogue cameras,” says Wai King Wong, Axis country manager for Oceania. “And New Zealand is on the verge of changing over, and the market has been moving this for us for the last few years with 30 percent year-on-year growth. We definitely, without a doubt needed someone locally to manage the business as it grows bigger and bigger.”

Thus the company appointed Sargon Youssef as regional sales manager.

Youssef has been in the security industry for 12 years, according to a statement released by Axis, with experience in alarm and high-end access control systems. He started as a technician in 1999 and his last role was a technical/business development manager for ADT. Youssef holds NZQA Security Installer accreditation and is also an accredited workplace assessor.

Wong says the company has 1500 resellers in the region, with about 300 in New Zealand. The goal in the coming year is to expand that base by another ten percent its two-tiered, Silver and Gold partner programme.

“One of the key tasks for Youssef is to develop our solution partners, and strategic partners,” Wong says. “The right partners are the ones who are switched on in the security market. They can come from IT or security. These companies are on the verge of crossing over with each other. Security companies will be looking to migrate from analogue to IP technology. For IT companies, they could be moving into security and they bring the IT stuff, but they will need to know more about the security segment. So we need to find the right integrators to integrate into this market.”

Axis offers three-day training courses to qualify partners, volume discounts and other support. It distributes in New Zealand through Hill Technology and Channel Ten.

Wong says it took a year for Axis to find the right person to take the regional sales position in Wellington.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments