Menu
Cappel checks into Imersia

Cappel checks into Imersia

Former GeoSmart marketing manager Luigi Cappel has moved to new location-based services company

After eight years with Geosmart, where he led the marketing team, Luigi Cappel has moved on to a new company and joined founders Roy Davies and Jon Lowther at Imersia NZ, as the company's CCO (chief commercial officer).

Founded in 2009, the company operates in the same space as Geosmart, providing location-based services, mobile, augmented reality and proximity-based marketing to a variety of industries. Cappel has also recently started his own venture, SoLoMo Consulting, a consultancy services business to help companies who need advice with social media, location-based services and mobile.

"[Imersia] actually started in development mode a couple of years ago, but I've joined the two founders at the time it is ready to be commercial," Cappel explains. "SoLoMo Consulting still exists and has a few clients but it is now mostly going on the back burner. I started talking to these guys as a GeoSmart client and then after I left and set up SoLoMo, we started talking about mutual interests and I got so excited that I joined the company."

According to Cappel, Imersia is currently working in a number of industries, "creating experiences that are tailored to individual people, their profiles and context and specific locations".

"We are currently working with clients in areas including FMCG, way-finding, home automation and mEducation," says Cappel, adding that he can't reveal any further details on these projects at this stage.

The company is "actively developing relationships with business partners" and Cappel says the business model "will be collaborative".

"Whilst we don't have products or solutions for resellers as such, we already have partners who are directly involved with joint solution sales and we will be seeking more," he says. "These will range from developers to systems integrators and agencies."


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments