Menu
SAP partner programme expands to account for cloud applications

SAP partner programme expands to account for cloud applications

SAP's burgeoning portfolio of cloud-based applications has prompted it to make some changes to its PartnerEdge channel programme

SAP's burgeoning portfolio of cloud-based applications has prompted it to make some changes to its PartnerEdge channel programme.

More than 500 partners who have relationships with SuccessFactors, the cloud HCM (human capital management) vendor SAP finished acquiring last year, will be added to the programme during the course of 2013, SAP said this week.

Partners "now have the opportunity to tackle the fast-growing cloud market and offer best-of-breed cloud solutions and suites to their installed base customers and prospects," SAP said in a statement.

SAP is also trying to make life easier for partners on the contractual side of things. A single deal will allow partners to sell all of SAP's cloud offerings, rather than requiring separate agreements for each one, according to a statement.

PartnerEdge also includes the usual sort of things involved with partner programmes, such as technical support, certifications and training, and demand generation services.

"SAP's always had a good partner programme," said analyst Ray Wang, CEO of Constellation Research. "Extending it into the cloud should help with adoption."

In fact, SAP's stated goal is to generate 40 percent of its revenue through indirect sales by 2015.

But in the long run, SAP will need to build out a more comprehensive PaaS (platform as a service) offering, according to Wang. "What they have now allows a light build. Partners will want a longer term development kit that's easier to use than classic SAP dev tools."

SAP has been doing just that, using the HANA in-memory platform as a foundation for a next-generation PaaS.

However, SAP's relative newness to the PaaS market means it could take some time for its offering to be widely adopted by customers and partners, particularly to the degree of rival platforms such as Salesforce.com's Force.com.

A PaaS can be seen as a multiplying force for a vendor like SAP, since it creates a community of developers and systems integrators with a shared interest in its success.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags international news

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments