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New programme and portal for D-Link partners

New programme and portal for D-Link partners

New VIP programme wants to reward individuals, as well as companies

Networking and surveillance solutions provider D-Link has announced a new Value in Partnership (VIP) partner programme, along with the new D-Link Partner Portal.

According to the company, these announcements represent further commitment to the channel and provide partners with a platform of exclusive tools, support and resources, as well as improved and simplified partner relationships.

The D-Link VIP partner programme includes access to the new partner portal, which grants partners exclusive access to exclusive promotions, rebates, training and certification, as well as D-Link's new rewards programme.

Partners enrolled in the programme will fit in one of three categories: VIP Gold, Silver or Registered Partner.

Maurice Famularo, the company’s marketing director for ANZ, says the changes come from a mix of partner feedback, market conditions, as well as an attempt to enhance the vendor’s offering.

He describes this announcement as “a fairly major change” and says the company was “never really satisfied with the changes made last year”.

“This is about rewarding the company, but also the individuals,” he says, adding that the main change is the launch of the new partner portal, which he hopes partners take advantage of. “We want to make sure partners use our portal.”

“The channel is the lifeblood of D-Link and we are committed to the success of our resellers. We are proud to announce enhancements that deliver a greater array of benefits than any other comparable programme. We will provide our resellers with all the marketing resources they need to rapidly grow their businesses, from marketing support to lead generation and training, as they look to expand and diversify in a challenging economic environment," says Famularo. “The VIP programme recognises and reward companies that partner with us.”

When asked about D-Links’s current partner landscape in New Zealand, Famularo says the company is “never really satisfied” but adds that it has “very good” partners in New Zealand. However, the doors are not closed to new resellers wishing to get on board with D-Link.

“We hope to get more partners on board. What we are trying to do is look at ways we can work together with our partners to generate revenue. We want them more integrated with our certification programme, which hasn’t happened much,” he adds.

E-learning will also be a big part of the new portal, with new modules to be added soon, including one on IP Surveillance, an area that Famularo describes as “a market with a lot of potential”.


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