Ingram Micro has announced a supply agreement with mobile accessory product marketing specialist, SeeChange Distribution and will distribute a range of mobile power and iPhone action sports case products from SeeChange vendor partners in New Zealand.
The vendors include mophie, Lenman, Powerbag and Sanho Corporation (HyperJuice and HyperDrive).
According to senior business manager for Ingram Micro's Apple Division & Solutions Services, Kelly Eyerman, rapid growth in the adoption of smartphones, tablets and other mobile devices means there is strong demand for mobile power and mobile accessory solutions in the country. Eyerman believes this partnership is a winning combination for resellers.
“SeeChange focuses on identifying and representing market-leading mobile accessory solution vendors. It has built up a very extensive portfolio of “mobile power-on-the-go” devices and accessories for iPad, iPhone and other mobile devices, including the innovative mophie OutRide action sports cases that allow users to “shoot and share” video from their iPhones virtually anywhere. By bringing these to market through Ingram Micro’s reseller partners in New Zealand, consumers gain access to a wide range of exciting and innovative products that haven’t been available to them until now,” she says.
“We are all becoming more dependent on our mobile devices for communications, social media, internet access and business computing and so increasingly we need ’mobile power-on-the-go’ solutions,” says Joe Caccioppoli, SeeChange’s managing director.
“More and more people are turning to mobile devices and cloud-based applications to conduct their day-to-day business activities and without power they are stranded – so ensuring adequate power supply is becoming a big issue for them," he adds.
“We joke there’s a new phobia. Nomophobia is now an accepted anxiety condition associated with the fear generated when a user is unable to communicate using their mobile device. Supposedly it is now the biggest phobia in the world.”
Caccioppoli says there’s also a trend towards people looking to take greater advantage of their smartphone's ability to create high quality videos and photographs.
Eyerman says the new agreement takes effect immediately and Ingram Micro already has stock available for most products.