X4 Consulting has recently launched into the New Zealand market and the new company aims to bring together business and technology services to optimise business processes, drive performance and deliver business success. Headquartered in Wellington, X4 wants to align companies' IT services to their business goals. “We saw the opportunity to create a new breed of consulting company,” says Mick Bell, chief executive officer and principal consultant at X4 Consulting. “There are many other consulting firms in the market, however we saw an opportunity to focus on business and IT alignment, and in particular to address a weakness in the New Zealand market in the areas of organisational change management and business process improvement." According to Bell, "few New Zealand organisations do well in these areas and, as we see from numerous cautionary tales in the media, organisations often suffer dire consequences through exactly these sorts of oversights". “Our approach has been simple: to bring together a collection of service lines led by people who are experts in their field, with significant local and international experience,” he adds. The company has been operating since November last year and is partly owned by Intergen Limited, but managed as a standalone, independent operation.