Enticing customers whose life-blood is performance

Enticing customers whose life-blood is performance

How one reseller sees Dell's new Precision Performance Optimiser fitting with specific customer needs

Network Service Providers deals with clients in all kinds of business.

The company provides managed services, system integration and other services to companies with anywhere from 10 to 200 employees. Not all of them need application optimisation, but for the ones that do, software and hardware performance are their life-blood.

While the organisation works across all sectors, it’s the architects, 3-D modellers and graphic designers that Network Service Providers counts among its clients that are in most need of application optimisation.

“Typcially, that’s a critical component to their operations, and any slowdowns or delays are costly,” says NSP director Jonathan Prentice. “They really need to make sure their people are using machines that are running to the best they can possibly have.”

His company is a Dell preferred partner. The vendor early this month announced the New Zealand debut of its Precision Performance Optimiser (DPPO) product, which automatically optimises Dell Precision workstations, loaded with profiles for professional graphics applications, including Autodesk Maya, PTC Creo and Dassault SolidWorks.

According to Dell, “users can experience up to 57 percent increase in application performance with DPPO”.

Prentice says NSP didn’t get a chance to test the product, but was well aware that it was coming to market. He says because the DPPO is shipping free on new Precision workstations, it will enhance the brand’s appeal.

“It’s a nice thing to have as a feather in the cap when you’re selling a serious machine to a customer,” he says.

Auckland-based NSP was started 11 years ago, and counts HP, Microsoft, IBM and Citrix among their vendors, along with Dell. Prentice says vendor-relationships are important only when they go beyond the transaction.

“It’s critical to have a true partnership, not just the supply and demand kind of relationship, and Dell gives us that,” he says.

The Precision series are expensive machines, Prentice explains, but the enhancement could make it more competitive and help win new customers. “Ideally,” Prentice says.

In addition to the Automatic Performance Optimisation, DPPO allows for control over driver, BIOS, firmware, application and other updates, and offers tools to analyse and model system utilisation, for managing memor avilaility, processor utilisation and other details.

While he says its possible to see the optimiser as a way of sweating assets, he says that isn’t the appeal to his clients.

“It depends on their thinking. It will give you more grunt, and maybe extend the lifetime of the device, but you’ll get that gain replacing the equpment,” he says.

“Those customers that are serious about this, and that are doing that kind of work on these machines, are replacing their equpment regularly, anyway, in three year cycles,” Prentice continues. “It’s unlikely for our CAD customers, for example, to keep those machines longer because it moves very quickly. The vendors are quick to develop software that performs better on new equipment.”

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