Enticing customers whose life-blood is performance

Enticing customers whose life-blood is performance

How one reseller sees Dell's new Precision Performance Optimiser fitting with specific customer needs

Network Service Providers deals with clients in all kinds of business.

The company provides managed services, system integration and other services to companies with anywhere from 10 to 200 employees. Not all of them need application optimisation, but for the ones that do, software and hardware performance are their life-blood.

While the organisation works across all sectors, it’s the architects, 3-D modellers and graphic designers that Network Service Providers counts among its clients that are in most need of application optimisation.

“Typcially, that’s a critical component to their operations, and any slowdowns or delays are costly,” says NSP director Jonathan Prentice. “They really need to make sure their people are using machines that are running to the best they can possibly have.”

His company is a Dell preferred partner. The vendor early this month announced the New Zealand debut of its Precision Performance Optimiser (DPPO) product, which automatically optimises Dell Precision workstations, loaded with profiles for professional graphics applications, including Autodesk Maya, PTC Creo and Dassault SolidWorks.

According to Dell, “users can experience up to 57 percent increase in application performance with DPPO”.

Prentice says NSP didn’t get a chance to test the product, but was well aware that it was coming to market. He says because the DPPO is shipping free on new Precision workstations, it will enhance the brand’s appeal.

“It’s a nice thing to have as a feather in the cap when you’re selling a serious machine to a customer,” he says.

Auckland-based NSP was started 11 years ago, and counts HP, Microsoft, IBM and Citrix among their vendors, along with Dell. Prentice says vendor-relationships are important only when they go beyond the transaction.

“It’s critical to have a true partnership, not just the supply and demand kind of relationship, and Dell gives us that,” he says.

The Precision series are expensive machines, Prentice explains, but the enhancement could make it more competitive and help win new customers. “Ideally,” Prentice says.

In addition to the Automatic Performance Optimisation, DPPO allows for control over driver, BIOS, firmware, application and other updates, and offers tools to analyse and model system utilisation, for managing memor avilaility, processor utilisation and other details.

While he says its possible to see the optimiser as a way of sweating assets, he says that isn’t the appeal to his clients.

“It depends on their thinking. It will give you more grunt, and maybe extend the lifetime of the device, but you’ll get that gain replacing the equpment,” he says.

“Those customers that are serious about this, and that are doing that kind of work on these machines, are replacing their equpment regularly, anyway, in three year cycles,” Prentice continues. “It’s unlikely for our CAD customers, for example, to keep those machines longer because it moves very quickly. The vendors are quick to develop software that performs better on new equipment.”

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.



The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments