Certus-restructure means more headcount in NZ

Certus-restructure means more headcount in NZ

Why the pure-play IBM partner has segmented analytics and information management

Certus Solutions announced last week that it would split the management of two lines of business, with appointments taking charge of business analytics on one side, and information management on the other.

The move came in response to increasing demand for the pure-play partner.

“Each of the portfolios and services have been growing and more diversified,” Certus general manager Tom Reich tells Reseller News. “It needed two heads for our continued growth and being on top of all the value propositions that all these IBM solutions and offerings have.”

Reich attributes growth as a reflection of IBM’s acquisitions of business intelligence and other products over the years, which has resulted in options that are more affordable to smaller enterprises.

“Business analytics and informatuion management cast across many industries,” he says. “I think IBM have done a good job working out that they need options to sell to the smaller end of town as well. So in the Express portfolio, Cognos, the price point is achievable for the smaller SMEs.”

The company appointed former Certus BDM Julie Redmond to lead its information management line of business. Former Certus employee Dannielle Nguyen returns to the company to head up the business analytics side.

Certus employs 100 people in New Zealand and Australia, and has plans to add staff specifically in New Zealand before the end of its fiscal year, which started in April. Reich says Certus currently only has four people working in those two lines of business in New Zealand, under territory manager, Lee Eglinton. That number could double by the end of the year, reflecting Certus’s anticipated growth on this side of the ditch.

“Business analytics goes [into] everything,” Reich says. “We do a lot in education, telcos, and student and customer sentiment.”

“Similarly, in other industries, like in fast moving consumer goods, they are moving partly toward big data where they don’t just want to see the lagging indicators of performance of brands and products by regions or area, but they also want to know what the sentiment is, the leading indicators and picking up the social chatter to hear what people are saying about a brand.”

Reich also emphasised that Certus doesn’t see information management as simply warehousing and integrating data.

“People continue to move up the maturity curve on treating information as an asset, and grabbing other pieces of information (such as unstructured data),” he says. “That’s big data and it’s quite an esoteric term. Data doesn’t have to be big in volume. But big in complexity. We already do unstructured data in our enterprise content management, Filenet and some other things, so we’re already quite familiar with those concepts and methodologies.”

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