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Citrix revamps channel programmes

Citrix revamps channel programmes

Vendor says new programmes will make life easier for partners

Citrix has announced two new partner programmes, which the company says will help partners keep pace with technological expansion in cloud computing and mobility.

The company will launch an enhanced Citrix Solution Advisor (CSA) programme and a new Citrix SaaS Advisor (CSSA) programme.

The CSA programme will include new requirements, benefits, incentives and a simplified engagement model for partners. New features include the Citrix Opportunity Registration, through which partners certified to sell cloud networking products can register opportunities with Citrix and, once validated, qualify for an additional and significant upfront discount.

The enhanced programme also differentiates advisor rewards by levels which, according to the company, will make it easier for partners to predict their ROI in training and certifying personnel. Citrix has also refreshed its certification requirements for all solutions advisors. Platinum and Gold Solution Advisors will receive training subscription vouchers, at no cost, as an annual programme benefit.  The number of subscription vouchers is dependent on partner membership level.  Silver partners may also qualify for complimentary training vouchers by meeting specific objectives for regional or global time-based promotions. The new CSSA programme will be rolled out globally over the coming months and, according to Citrix, expands cloud channel offerings for partners, resellers, cloud marketplaces, aggregators and telcos.

The Citrix SaaS Advisor program (CSSA), to be rolled out over the coming months, further expands cloud channel offerings for Citrix partners, resellers, cloud marketplaces, cloud aggregators and telcos with a new partner program for its popular and award winning SaaS products. The programme features SaaS resell and referra rewards, additional marketing resources, and extended API support for integrating GoTo services into partners systems, cloud marketplaces and SaaS aggregators.

“Because our channel partners represent our primary go-to-market strategy, it is important that we continue our longstanding channel leadership by strengthening traditional channel programmes while building new opportunities for our partners in cloud computing services. Our partners deserve a channel programme that fuels richer, deeper engagement by better recognising partner needs and growth potential. The new training, incentives and rewards will allow us to maintain our historic channel leadership and drive greater partner loyalty and profitability.  Partners will find it easier to do business with us while seeing greater profits, improved market differentiation and increased sales productivity," says Tom Flink, vice president, Worldwide Channels and Market Development Sales for Citrix.


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