Menu
Reviewing Adobe's price changes

Reviewing Adobe's price changes

Vendor's Creative Cloud suite comes down to US levels to increase ANZ appeal

New Zealanders are very big users of creative content, says Adobe Australia and New Zealand managing director Paul Robson.

“We’ve got around 600 customers in Auckland, and 500 in Wellington.”

Adobe made a decision in 2004 to transform its business to the cloud.

“We’ve had a lot of customer feedback about Creative Cloud,” Robson says. “We wanted to get to market as fast as possible. People want access to the latest technology and at a defined cost.”

Adobe recently dropped the price of the Creative Cloud suite so that Australian and New Zealand users pay roughly the same price as US users. This followed public pressure in Australia and an order to front up to a parliamentary committee hearing around software prices.

Individual Creative Cloud membership has been reduced to A$49.99 per month (on an annual plan) from $62.99. Month to month pricing has been reduced to $74.99 from $94.99. Existing customers can upgrade from Creative Suite to Creative Cloud for $29.99, reduced from $37.99.

Single app subscriptions for Photoshop, Illustrator, InDesign, Dreamweaver, Flash Pro, Premiere Pro, After Effects, Addition, Speedgrade and Acrobat Pro have been reduced to $19.99 per month from $24.99 per month; Muse to $14.99 per month from $18.99 per month; and Edge Inspect to $9.99 per month, down from $12.99 per month.

“This allows us more flexibility around the revenue stream,” Robson says.

“The pricing decisions were made on a number of factors. They were not political.”

He says Adobe has also had a lot of success in New Zealand with its digital analytics.

“New Zealand is very strong on tracking marketing – how much is spent and how successful it is.”

Adobe Analytics has been derived from Omniture, a company Adobe acquired in 2009.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments