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One size does not fit all

One size does not fit all

HP says that, in a world dominated by mobile devices, there is still a strong demand for desktop PCs

"Rumours of the demise of the desktop PC are greatly exaggerated," says HP's category manager for printing and personal Systems, Greg Morris.

US-based Morris visited New Zealand this month with the company's director of notebook product management, Ajay Gupta.

The two HP executives visited the country to conduct employee training, as well as meeting with HP partners and customers. According to Gupta, the company has been monitoring the BYOD trend and sees different segements of the market acting differently on it.

They agree that the reality in most companies is one where each user has multiple devices, as one size does not fit all, but they add that each device serves its own purpose. They also agree that the desktop PC is not going anywhere.

"The desktop PC will remain the content creation device of the future," says Morris. They say it is a matter of content consumption versus content creation and, whereas BYOD fills a lot of the needs of content consumers, it is not the best option when it comes to content creation.

"BYOD is just a segment of the workfoce largely mobile. There is a big segment that is desk-bound. The commercial desktop will not go away," says Morris. He adds that, as "desk space real estate is quite sparse", the size of the desktop may shrink further as customers turn to all-in-one solutions. However, "the desktop PC is always going to be more powerful", he says, adding that commercial customers can not compromise the performance rate, expansion capabilities and reliability of their products. "No one ever left their desktop in the back of a taxi cab," he adds.

HP sees the desktop taking a more critical role in the "arsenal of productivity tools", especially in the enterprise.

HP New Zealand's market development manager Jenny Davis says not a lot of New Zealand companies have implemented BYOD strategies so far but she sees a lot of them "entertaining" the idea. One thing is for sure, according to Davis - "we are not seeing a drop on desktop sales in New Zealand".


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