Menu
One size does not fit all

One size does not fit all

HP says that, in a world dominated by mobile devices, there is still a strong demand for desktop PCs

"Rumours of the demise of the desktop PC are greatly exaggerated," says HP's category manager for printing and personal Systems, Greg Morris.

US-based Morris visited New Zealand this month with the company's director of notebook product management, Ajay Gupta.

The two HP executives visited the country to conduct employee training, as well as meeting with HP partners and customers. According to Gupta, the company has been monitoring the BYOD trend and sees different segements of the market acting differently on it.

They agree that the reality in most companies is one where each user has multiple devices, as one size does not fit all, but they add that each device serves its own purpose. They also agree that the desktop PC is not going anywhere.

"The desktop PC will remain the content creation device of the future," says Morris. They say it is a matter of content consumption versus content creation and, whereas BYOD fills a lot of the needs of content consumers, it is not the best option when it comes to content creation.

"BYOD is just a segment of the workfoce largely mobile. There is a big segment that is desk-bound. The commercial desktop will not go away," says Morris. He adds that, as "desk space real estate is quite sparse", the size of the desktop may shrink further as customers turn to all-in-one solutions. However, "the desktop PC is always going to be more powerful", he says, adding that commercial customers can not compromise the performance rate, expansion capabilities and reliability of their products. "No one ever left their desktop in the back of a taxi cab," he adds.

HP sees the desktop taking a more critical role in the "arsenal of productivity tools", especially in the enterprise.

HP New Zealand's market development manager Jenny Davis says not a lot of New Zealand companies have implemented BYOD strategies so far but she sees a lot of them "entertaining" the idea. One thing is for sure, according to Davis - "we are not seeing a drop on desktop sales in New Zealand".


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments