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InIn gears up for local growth

InIn gears up for local growth

Vendor completes reseller acquisition and prepares for further local expansion

Following the acquisition announcement last April, Interactive Intelligence has now fully completed the purchase of New Zealand reseller Amtel and all staff have moved into the company's Newmarket office.

The six Amtel staff that have been transferred across to InIn mean that the company's Auckland location now has 11 staff. According to ANZ managing director Brendan Maree, this number will grow further in the coming months.

"We are experiencing a fair bit of growth now here," Maree says, adding that business seems to be "ramping up" now that the company has a local presence. The MD also says that the timing is right to invest further in New Zealand. "In the last year, a lot of legacy systems are coming to the end of life. The economy is getting stronger and people are spending money," he says.

Maree says he expects to add two to three additional staff members to the New Zealand team this year, as the company continues to shift towards a bigger focus at the enterprise level. "The outlook is that we will continue to go upmarket".

InIn has no plans to change its combined direct and channel model and, according to Maree, the company is in talks with other New Zealand integrators, following on from the Amtel acquisition. However, he says there are no plans to buy any other resellers.

"In Australia, two years ago, we decided that the strategy was to invest. We went from 11 people to over 60 because of that decision," he says. "We anticipate the same level of growth in New Zealand."

Maree says the company is always looking for referral partners and has "a lot of contracts in the pipeline", which also mean "an immediate need to hire".

"We are quietly confident that we will have more revenue than anticipated at the start of the year," he adds. "We are here for the long term and we are committed to this market. We lost a lot of big deals because we didn't have a local presence here, only the partner. Now that we have made [the local presence] public, we're getting traction. We are already seeing the difference."


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