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Calcium Software rebrands

Calcium Software rebrands

Rebranding accompanies move from direct to channel sales

New Zealand owned cloud-based business email provider Calcium Software has rebranded as Cumulo9. According to the company, the new corporate branding reflects a strategic focus on digital communications for a paperless world.

Cumulo9 is the result of over two years of re-shaping the company from an e-marketing entity to become a provider of digital communications solutions for the paperless world, “the new name reflects our desire to provide serious cloud based solutions that can be trusted by our customers and their clients.” says CEO, Chris Hogg.

“Central to the rebrand and shift in focus to centralised digital communications are the four brand pillars, which define the key performance attributes we believe are most important to our customers; environmental sustainability – through the reduction of paper and CO2 emissions associated with transporting it - guaranteed delivery and availability of essential documents such as invoices, pay-slips and contracts - cost and time savings resulting in improved cash flows and reduced “days outstanding” - constant innovation delivered with outstanding quality. This has seen Cumulo9 evolve from a “branded email” provider, and the core technology behind this service adapted to provide a high deliverability transactional email solution, mailPost” says Hogg.

“Cumulo9 provides a much clearer value proposition for our key partners and customers. We are a cloud based solution provider with a specific focus on digital communications solutions for a paperless world, adds Hogg.

“In the last year, New Zealand Post sent more than 7,500,000 essential mail documents via email for its customers using Cumulo9’s mailPost product. To put that in context, if the paper used to print these documents was piled up it would be 1000 metres high – almost three times the height of Auckland's Sky Tower. The paper would weigh 45 tonnes.”

The company is also moving from direct to channel sales and has recently appointed seasoned channel partner executive Jason Simons.

Simons’ role is to build and grow the channel for Cumulo9, first by helping our current key partners that include NZ Post, Livelink Connect and SDL.


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