Acronis has announced its new global partner programme strategy with the introduction of Partner Programme Specialties and Certifications for specific high growth segments within its portfolio of data access, availability and protection solutions for physical, virtual and cloud environments.
According to the company, the aim is to create and build a select number of expert partners that can tap into high growth markets focusing on predefined themes including Mobile File Management (MFM), virtualisation and cloud.
The new specialist focus areas within the partner programme will align to the current Acronis Partner Authorised, Silver, Gold or Platinum Levels. For each high growth specialist category, Acronis will run a partner recruitment, enablement and demand generation campaigns to showcase partners’ expertise and aggressively optimise the opportunities in these key market segments.
‘Acronis Mobility Specialist’ will be the first competency area to be launched. The next specialist solution competency areas will be virtualisation and cloud. Themes for 2014 will be announced later this year.
“This presents a huge business opportunity for the Acronis channel partners to clearly identify their expertise to reach new markets and open new revenue streams in some of the fastest growing markets," says Simon Bills, ANZ Partner and Alliances manager for Acronis.
Business partners interested in selling Acronis’ mobility solutions start by participating in online training. Every Acronis Mobility Specialist will have access to an Acronis mobility partner account manager and an authorised mobility distributor to support the reseller in its Mobility transactions. Specialists will also receive free Acronis Mobility Solutions Not-for-Resale (NFR) licences, deal registration protection, free online support and many other privileges, such as discounts, promotions, configuration tools and ready-to-use demand generation kits which are available through the Acronis Partner Portal.
“We are confident these new qualitative resources in our partner programme will enable us to aggressively grow our partners’ sales in a number of the industry’s hot market segments," says Bills.