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EMC: A/NZ data growth poses challenge

EMC: A/NZ data growth poses challenge

New Zealand and Australia created 14 billion gigabytes in 2008

Annual digital information generation in New Zealand and Australia amounted to more than 14 billion gigabytes in 2008 according to findings by EMC. That’s the equivalent of five trillion digital photos.

EMC A/NZ president David Webster says the amount of digital data created locally would skyrocket during the next few years.

“With initiatives such as Australia’s National Broadband Network on the horizon, our cousins on the other side of the Tasman are on the edge of an explosion in digital information unrivalled since the uptake of the internet,” he says.

“Organisations are going to have to find innovative ways to manage, secure and protect this information during the next few years. There will be an enormous onus on companies and vendors, such as EMC, to find ways to accommodate this growth.”

Research director of analyst firm Hydrasight, John Brand, says the coming years will be challenging for local organisations as they seek to improve their information management practices.

“As the volume of digital information needing to be managed continues to increase, organisations are being forced to look at new methods and technologies that reduce information management costs and complexity.”

He adds that IT budgets are continually under pressure to balance the demands between the amount of information to be managed and the resources available to manage it.

“Now more than ever, organisations must look at alternative strategies and tools for managing information to ensure they can meet the demands of this hyper-growth of information.”


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