Menu
IDC: 37 percent of companies still investing in IT

IDC: 37 percent of companies still investing in IT

Focus shifting from cost reduction to boosting earnings.

Despite the economic downturn, local companies are still investing in IT according to an IDC Asia Pacific advanced customer care and retention poll. The poll found that while some are freezing their investments, 37 percent of respondents still want to invest in IT products that help increase earnings.

Nearly half of the respondents saw the main value of customer care as a way to generate revenue.

IDC associate research director Linus Lai says local companies see customer care as essential to keeping customers happy and give them a competitive advantage over rivals.

“New advanced customer care tools such as customer analytics, customer database management and web-based tools are much more on the agenda for these types of companies. They tend to appreciate the value of customer targeting and engagement more than companies with a more reactive approach.”

He adds that the IT offerings can make a difference to how companies position themselves for the future.

“They may be the most important IT investment a company can make in today’s economic climate.”

According to IDC’s poll, the top business priority of more than half the companies surveyed was to increase earnings over cost control.

Nine out of 10 companies said they had increased their focus on the customer because of the economic downturn.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IDC

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments