Menu
Aruba partners with Aussie start-up for free Wi-Fi retail offering

Aruba partners with Aussie start-up for free Wi-Fi retail offering

The ‘MiRetail’ platform enables retailers to engage clients through targeted offers via a free wireless network.

Aruba Networks has partnered with Australian start-up DC4G to offer retailers a range of proximity marketing capabilities through free Wi-Fi around the country.

The ‘MiRetail’ (Mobile Integrated Retail) direct-marketing platform enables retailers to engage clients through targeted offers such as specialty vouchers downloaded via the free wireless network.

Aruba A/NZ managing director, Steve Coad, said in the last six to 12 months, it has seen an increasing demand for free Wi-Fi in the retail sector.

“It’s no secret that shoppers are engaging with their online networks while in store; with this in mind, we believe a huge opportunity exists for retailers to leverage this demand, and connect with consumers through interesting, relevant content that enhances the shopping experience,” Coad said.

The offer from DC4G leverages Aruba Network’s BYOD offering, ClearPass, which automates the provisioning of network access for guests. It can also secure and manage mobility from a single integrated platform with context awareness using location, user, application, and device information.

DC4G business development manager, Damien Martyn, said retailers were looking to use indoor location and proximity marketing to find out more about customers.

“Retailers are also looking to deliver in-store offers to mobile users based on where they are in the store, which can be redeemed at existing Point of Sale infrastructure,” Martyn said.

“Today, retailers are missing a significant opportunity if they aren’t looking to offer proximity-based services tied to local inventory and, ultimately, their own in-store mobile advertising networks.

“We are using Australian-developed technology with the Eagle Eye Solutions mobile marketing issuance and redemption engine to deliver a first-of-its kind retail solution.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailWiFiArubra Networks

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments