Menu
Linksys brand to survive as Cisco completes sale to Belkin

Linksys brand to survive as Cisco completes sale to Belkin

The home networking company's products and support channels won't change

Belkin completed its acquisition of Linksys on Friday and will keep the longtime home networking company's brand, products and support channels.

Cisco Systems agreed to sell Linksys to privately held Belkin in January for an undisclosed price. The move continued a shift by Cisco away from consumer products and toward large architectures for enterprises and service providers.

Belkin will maintain both its own brand and the Linksys brand into the future, according to Mathieu Whelan, a Linksys marketing manager who now works for Belkin.

Belkin will try to retain Linksys employees from all divisions and in all regions, though some jobs will be eliminated, company officials said.

Belkin, which is based in Playa Vista, California, will also be acquiring the Linksys headquarters in Irvine, about 50 miles away. The companies declined to discuss the future roles of top Linksys executives at Belkin.

Cisco acquired Linksys in 2003 for about US$500 million. The acquisition put networking gear for every type of customer, from consumers and small businesses to large service providers, under one company, though Linksys products continued to carry their own name in addition to Cisco's. Under a restructuring launched in 2011, Cisco retreated from its consumer businesses to focus on routing, video, data center virtualization, architectures, and switching and services.

Though Belkin will look for opportunities for "cross-pollination" between Linksys technology and its own broad range of consumer and connected-home products, the product lines of both companies will continue going forward, Whelan said. Service and support for Linksys products will remain available through the Linksys support page and existing channels, he said.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesNetworkingconsumer electronicsbelkinCisco Systems

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments