Menu
Linksys brand to survive as Cisco completes sale to Belkin

Linksys brand to survive as Cisco completes sale to Belkin

The home networking company's products and support channels won't change

Belkin completed its acquisition of Linksys on Friday and will keep the longtime home networking company's brand, products and support channels.

Cisco Systems agreed to sell Linksys to privately held Belkin in January for an undisclosed price. The move continued a shift by Cisco away from consumer products and toward large architectures for enterprises and service providers.

Belkin will maintain both its own brand and the Linksys brand into the future, according to Mathieu Whelan, a Linksys marketing manager who now works for Belkin.

Belkin will try to retain Linksys employees from all divisions and in all regions, though some jobs will be eliminated, company officials said.

Belkin, which is based in Playa Vista, California, will also be acquiring the Linksys headquarters in Irvine, about 50 miles away. The companies declined to discuss the future roles of top Linksys executives at Belkin.

Cisco acquired Linksys in 2003 for about US$500 million. The acquisition put networking gear for every type of customer, from consumers and small businesses to large service providers, under one company, though Linksys products continued to carry their own name in addition to Cisco's. Under a restructuring launched in 2011, Cisco retreated from its consumer businesses to focus on routing, video, data center virtualization, architectures, and switching and services.

Though Belkin will look for opportunities for "cross-pollination" between Linksys technology and its own broad range of consumer and connected-home products, the product lines of both companies will continue going forward, Whelan said. Service and support for Linksys products will remain available through the Linksys support page and existing channels, he said.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesNetworkingconsumer electronicsbelkinCisco Systems

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments