Menu
Gartner: CRM software top priority for IT spending in 2013-14

Gartner: CRM software top priority for IT spending in 2013-14

ERP and office suites come in second and third in Gartner's survey

CRM (customer relationship management) software will be the top priority for additional spending on enterprise applications around the world this year and next, according to newly released data from analyst firm Gartner.

The category edged out ERP (enterprise resource planning), which took up the second-highest spot, with office suites coming in third, according to Gartner.

Organizations are most interested in increasing spending on CRM software now because they are "focused on customer retention/satisfaction and attracting new customers," Gartner said. "Mobile and social technology requirements are also driving CRM spending, with mobile devices forcing change even faster than social networks."

Salesforce.com, the industry's largest independent CRM vendor, recently began retooling its marketing approach around the theme of "customer companies," pushing new technologies meant to help its clients develop a more meaningful ongoing relationship with their customers, rather than merely track ongoing sales leads and run marketing campaigns.

Meanwhile, ERP took the top spot for planned IT spending in Eastern Europe and the Asia-Pacific region, driven by an increase in new users as well as the fact that ERP is closely associated with manufacturing, a key part of those areas' economies, Gartner said.

Users in areas with more mature IT environments, including Europe and the U.S., reported they expect either flat or lower IT budgets in 2014, while emerging markets are anticipating significant rises, according to Gartner.

Some 60 percent of North American respondents said they would increase spending on public cloud services and SaaS (software as a service) over the next couple of years, while other regions expressed more preference for single-tenant hosting.

Gartner surveyed 1,523 people in 13 countries, including Australia, Brazil, China, Colombia, Germany, India, Indonesia, Mexico, Russia, Singapore, South Korea, the UK and the U.S. Organizations had at least 500 employees and covered a wide variety of industries, excluding government entities.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGartnerSalesforce.comsoftwareapplicationsCustomer Relationship Management

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments