Menu
Cyber security, cloud top disruptive tech trends: Deloitte

Cyber security, cloud top disruptive tech trends: Deloitte

Analyst firm predicts that companies will take a more transparent approach to protecting customer data.

Cloud computing and cyber security have been identified by analyst firm Deloitte Australia as disruptive technologies that will impact organisations during 2013.

Speaking at a media briefing in Sydney, Deloitte Consulting technology lead partner Robert Hillard ran through the fourth annual Tech Trends Report entitled Elements of Post Digital.

Cyber security

“We believe that 2013 will see organisations take a measured approach to cyber security,” he said.

“There will be one or more incidents that will occur around popular products that consumers use that will cause people to lose confidence in those products,” he said.

According to Hillard, this is based on incidents which happened in the past such as the Sony PlayStation Network data breach of 2011.

While the future security incident “won’t be fatal”, he said there will be a reversion and rival trusted companies will have an opportunity to partner with consumers.

“It’s not about setting up a wall but about risk management,” he said. “Companies need to be very clear on what type of security breach could occur and what guarantees have been put in place in the advent of a breach.”

Hillard added that consumers need companies who will manage security risks on their behalf and will be transparent about those risks.

Cloud computing

“With cloud what we are seeing is a much more distributed way of looking at business logic,” he said.

“We are now seeing transactions potentially being distributed across many countries and it is all done in real-time.”

However, the disruptive nature of cloud could impact Australia’s digital economy in the future as activities that were previously done in country could be moved offshore.

Mobile

Turning to mobile technology, Hillard said that the features and functions that get the most publicity have nothing to do with the physical device of the phone but everything to do with cloud services such as iTunes that have been provided over those devices.

“The winners in the handset wars are actually going to focus very heavily on increasing the understanding of consumers about those cloud offerings and finding effective ways to monetise them,” he said.

According to Hillard, consumers don’t want to walk into a store and be offered the choice of a 2GB or 5GB download plan.

“The smart option will be to have phones that have pre-packaged unlimited use of a range of applications and the ability to add apps over time,” he said.

Social networking

Turning to social networking, he said companies need to start using Facebook in a more effective manner to connect with customers.

However in 2013, there were a number of inhibitors with social networking sites.

“There needs to be a confidence in these networks that they won’t change their privacy policies,” he said.

In addition, consumers needed to “get smarter” about the information they share online.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computingmobilesocial networkingcyber securityDeloitte ConsultingDeloitte Australia

Featured

Slideshows

Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments