Menu
Infor acquires Orbis Global to boost its marketing software clout

Infor acquires Orbis Global to boost its marketing software clout

Orbis' capabilities will augment Infor's Epiphany product

Infor has scooped up marketing resource management vendor Orbis Global in a bid to flesh out the capabilities of its Epiphany marketing suite. Terms of the agreement, which was announced Tuesday, were not disclosed.

The Orbis deal is the latest in a long series of purchases that have built Infor into an enterprise software powerhouse with about US$3 billion in revenue.

CEO Charles Phillips, who is known for his role leading a similar run of purchases while co-president of Oracle, has also sought to modernize Infor's technology stack and approach to development since coming aboard in October 2010.

But buying Orbis, which sells SaaS (software as a service)-based products, is about "building front office capabilities, because that's where the money is," said analyst Ray Wang, CEO of Constellation Research. "One of the areas Epiphany needed was stronger marketing automation."

"Email is one thing, but today, you need to be in multiple channels as customers work in mobile, social, email, in-store, and online," Wang added.

In addition, Orbis has superior marketing analytics than those present in Epiphany, according to Wang.

At the broadest level, Infor's move speaks to the "shift from transactions to engagement [with customers] that most companies are trying to accomplish," Wang added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags business issuesOrbisCustomer Relationship Managementapplicationsenterprise resource planningInforsoftwareMergers and acquisitions

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments