Menu
Apple on the catch-up with iPad Mini: Ovum

Apple on the catch-up with iPad Mini: Ovum

Smaller device symbolises change in market approach and operation

Although Apple is often considered to have led the market in terms of defining new products with new form factors, the vendor is, for the first time, responding to market pressures and trends through the introduction of its new 7-inch iPad Mini tablet, according to analyst firm, Ovum.

The iPad Mini, which was unveiled overnight in the US (alongside a new full-size fourth-generation iPad), “reflects a fundamental change in the way Apple operates,” Oovum said.

Essentially, the vendor is following suit and jumping on board with Google and Amazon in bringing a smaller device to market.

“Apple is assuming that a lower cost iPad will allow it to sell sufficiently more units to offset the dilution in ASP that a cheaper device is likely to cause,” the firm said.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags retailMicrosoftGoogleAppleAndroidsmartphonehardwareresearchWindowsmarketovumTabletanalystproductiPad MiniAmazong

Featured

Slideshows

Data breach notification laws in NZ: How can partners prepare?

Data breach notification laws in NZ: How can partners prepare?

This exclusive Reseller News Roundtable outlined the responsibilities facing security partners today, assessing risk while evaluating the role of the vendor in providing added layers of protection.

Data breach notification laws in NZ: How can partners prepare?
Meet the leading StorageCraft partners across A/NZ

Meet the leading StorageCraft partners across A/NZ

StorageCraft honoured its top performing partners across Australia and New Zealand (A/NZ), recognising channel excellence following a strong year of growth.

Meet the leading StorageCraft partners across A/NZ
Show Comments